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Without completing each of these steps successfully..the chances of marketing your small business online dramatically decrease. There will always be exceptions but these seven steps should be considered your building blocks to your online marketing success.
1. Your own Website.
And by this I don’t mean a corporate/brochure style site which bores visitors and has them clicking [...]

As a marketer/copywriter, I can never resist critiquing every postcard, TV ad, sales letter or brochure I run across. And whether the company is big or small, I see the exact same mistakes made time and again.
To a large degree this is because fat cat corporations have traditionally had lots of marketing and advertising dollars [...]